Photo: Theo Wargo / Staff / Getty Images

Snooki's Estimated Net Worth: $4.0 million
About Snooki
Known AsNicole Polizzi LaValle
Age36 Years
BirthNovember 23, 1987
AddressNew Jersey
JobReality Star, Business Woman, Producer
BrandsThe Snooki Shop

The original meatball of the Jersey Shore house Snooki has cemented her place as an A-lister in the world of reality TV, but how did she get the chance? Today Snooki’s net worth is estimated at $4.0 million; you need to see her custom built home below!

Snooki is a fun personality and she has made a big impact on the reality TV industry! But Snooki has an eye for flashy things, and you’ll be blinded by the amount of jewelry she loves to show off! Good thing she got paid the big bucks for her Jersey Shore appearances! But just how lucrative was her stint in the reality TV world? Read on to find out!

Snooki Inspired by Save the Last Dance

Nicole Polizzi LaValle can hardly be ignored. This little “meatball” made her reality TV debut in 2009 and she’s made a big name for herself there. The 30-year-old has been a part of Jersey Shore since the inception, but that’s not all she’s known for.

Did you know the name Snooki came from the character Snookie in the movie, Save the Last Dance? She was given the nickname when she was in middle school because she was the first of her friends to ever kiss a boy, and it stuck!

Before The Fame

Snooki was born in Santiago, Chile, on November 23, 1987. She is an adopted child and was raised by Italian-American parents in Upstate, New York. Snooki went to Marlboro High School in New York, where she excelled as a cheerleader. She would often practice with her squad in her huge backyard, as her house was apparently situated on an apple orchard.

Snooki moved out from her parent’s place when she was in her early ’20s. She was a veterinary technician before Jersey Shore came knocking.

Snooki’s Earnings

Snooki may not have more than a community college education, but she doesn’t need a degree to prove her worth! The reality star has earned herself a pretty good life after bursting onto everyone’s radar due to MTV’s Jersey Shore.

Snooki was an instant hit with the fans of the show for all her cutesy antics, bold appearance, and hilariously strange euphemisms.


Snooki's Earnings

Credits: Instagram/snooki

It is reported that Snooki was paid a cool $150,000 per episode on Jersey Shore alone. The former bouffant enthusiast reportedly raked in a cool $2.0 million plus per season of the show!

She is also reported to have received a signing bonus of $400,000 and another sum $200,000 as a bonus at the end of each season.

And all for just being herself on TV! Talk about hitting the jackpot!

She has also earned quite a lot from her other spinoff shows like Nicole & Jionni’s Shore Flip and Snooki and JWoww. The salary per episode for these shows were also reportedly estimated between $150,000-$200,000, making Snooki a very rich girl!

Various sources also report that she earns somewhere between $10,000-$40,000 for event appearances. Reportedly, as a University guest speaker, she was paid $32,000 for her speech! The hefty amount she was paid caused an uproar that put a vote in place to limit public university speaking fees to a mere $10,000.


With fame from TV and social media, comes a boat-load of endorsement deals, and Snooki is not one to shy away.

Snooki's Endorsements

Credits: Instagram/snooki

Along with The Queen Pegasus cosmetics, the reality star was also associated with iHip audio.

She also wrote books titled Snooki: A Shore Thing, Gorilla Beach and Confessions Of A Guidette. Her book Strong Is The New Sexy came out in 2015.

Her book Snooki: A Shore Thing, did not do as well as it should’ve in 2011. Only around 8,000 books were sold when it launched, meaning she might have only made about $53,000-$54,000 in sales.

Business and Investments

Snooki is a brand in herself and without wasting a minute, she invested in a line of fashion and lifestyle products. The Snooki Shop is the place where you can go and style yourself like your favorite reality star—all for a very reasonable price.

Snooki's Fashion Line

Credits: Instagram/snooki

Her accessories sell at $10.00-$40.00 a pop and the items of clothing are all priced above $35. She uses a slimming-control technology for the swimwear and beach clothing called “Snookinis”.

She has also invested money in fragrances and makeup, and that’s not the end of this train!

Snooki as a brand is like a one-stop destination for all your fashion needs; this includes shoes, dresses, jewelry, sunglasses, and more. Her products are affordably priced and offer a very wide range of collections, which she updates regularly.

The reality star is also great at DIY projects, and her Etsy shop (Nicole’s Craft Room) has been doing great since its launch in 2014. The price range for the products here start from $10.00 and you can find official Jersey Shore merchandise, as well.

What’s better than buying genuine Snooki autographed merch, right?!

She has also been Vlogging a lot on YouTube, taking her fans through a day in Snooki’s life. People must still be interested as she has over 560k followers on her channel!

Snooki’s Assets

Snooki is a woman who knows how to make money and how to invest it. If Snooki were not a reality star, she would’ve been a veterinary doctor today, and the world would never have known of this “meatball”.

Lucky for us, she auditioned and gave us some of the most hilarious (and dramatic) moments on reality TV. Now, she is married to Jionni LaValle and is back with another dose of Jersey Shore on MTV.


In the video of the tour of her New Jersey home, the mom of two let us have a peek into her closet—and it’s loaded!

Snooki's Jewelry

Credits: Instagram/snooki

Snooki has a whole island in her closet that showcases her own line of jewelry and watches. She’s not big when it comes to gold or silver, but it looks like she’s a huge fan of diamonds! She did spend a cool $5,000 on some diamond bracelets. (After all, diamonds are a girl’s best friend!)

Speaking of diamonds, Snooki’s gorgeous engagement ring itself reportedly cost a whopping $55,000!

The 3.02-carat princess-cut rock sits in the middle, and is surrounded by many 2-cart smaller diamonds all set in an eternity band.

Recently, Jionni gifted her a pair of gorgeous diamond earrings from B&B Jewelry for her birthday—and they’re so glittery, they could blind you in the eye!

Breast Augmentation

Okay, so this may not be that kind of asset, but it sure is one for the reality star! She went under the knife in 2016 to get a boob job done after the birth of her kids; plastic surgeon John Paul Tutela helped her with her procedure.

And we all know how expensive these surgeries can get! But Snooki did it after she was beginning to lose confidence after breastfeeding.

“I’m going to be 29, and I want to be as hot as I can.…I call this my little mommy makeover,” she said.


The best thing that Snooki owned was a Cadillac Escalade truck in custom paint! The car looked unique with the hot pink highlights over its matte black body.

A Cadillac Escalade can cost reportedly between $33,912 – $37,137, and the custom paint job is not going to come cheap either!

Nonetheless, the reality star put it up for sale on eBay and received a price of $77,000 for the black beauty. She autographed the vehicle before selling it, making it all the more special to the buyer.


Snooki's House

Credits: Instagram/snooki

Jionni LaValle and Snooki moved into their $2.6 million home in New Jersey back in 2015, and the home is a real beauty.

The couple reportedly had the home built from scratch, and made sure they had all the features they always wanted in their dream home.

Snooki expressed why their home means so much to them when she said, “We built our house from scratch. Meaning we bought the land, did the blueprints, the layouts, the whole construction, design, everything.”

The mansion comes complete with big front and back yards, car parks, and a master suite bedroom to die for. All custom-made, of course.

Snooki House

Photo: Instagram/snooki

Here’s how much Snooki is worth compared to her contemporaries:

Reality StarNet Worth
Snooki$4.0 million
Kim Kardashian$175.0 million
Lisa Vanderpump$75.0 million
Kendra Wilkinson$6.0 million
Kenya Moore$800,000
Heidi Montag$20,000