Everything You Want to Know about Blac Chyna’s “Kardashian” Trademark Lawsuit
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Blac Chyna Kardashian Trademark lawsuit
Photo: Vivien Killilea / Stringer / Getty Images

The Kardashian sisters, Kim, Kourtney, and Khloé have filed a lawsuit to prevent their brother Rob’s fiancée, Blac Chyna, from using the trademark Kardashian name.

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The Kardashian-Blac Chyna drama never ends. Just when we think Rob Kardashian’s fiancée has mended fences with the rest of the Kardashian clan, something like this comes up. Kim, Kourtney, and Khloé Kardashian have taken Blac Chyna to court over the use of the Kardashian name for business purposes. Want to know what this is all about? We’ve got all the details on the new Kardashian clan drama right here.

Chyna Applies to be a Kardashian

All seemed well between Blac Chyna and the Kardashians. The family wasn’t entirely supportive of Rob and Chyna’s relationship in the beginning, especially given Chyna’s history with Kylie Jenner’s beau, Tyga. All that seemed a thing of the past when Chyna gave birth to the newest Kardashian. Dream Kardashian was born last month, and the entire family was there to celebrate with Rob and Chyna.

Blac Chyna’s real name is Angela Renée White and she’s a famous entrepreneur, along with being a celebrity. Rob and Chyna got engaged while she was pregnant, and Chyna had filed an application with the United States Patent and Trademark Office to become a Kardashian.

Once married, Chyna intends to change her name to Angela Renée Kardashian. On behalf of her company, Lashed LLC, she wanted to trademark her married name. That way, she would have the sole right to use it for advertising, entertainment services, promotional activities, and media appearances.

The Kardashian Sisters File a Lawsuit

Chyna’s plans to become a Kardashian in name and work didn’t sit right with Kim, Kourtney, or Khloé. The eldest Kardashian ladies made their name into an immensely popular brand, and the Kardashian name is trademarked by the sisters. As the lawsuit states, the public has come to associate anything of the Kardashian brand with them.

Last week, attorneys for the Kardashian trio’s corporations, Khloémoney Inc., 2Die4Kourt, and Kimsaprincess Inc. filed papers to formally oppose Chyna’s move to trademark her future married name. According to the documents filed, Chyna using the Kardashian name will cause these corporations to “suffer damage, including irreparable injury, to their reputation and goodwill.”

The papers submitted by the sisters’ companies also said that they own the Kardashian brand as well as related trademarks and services marks. Which means that if the sisters oppose it, no one can use the Kardashian brand name. The sisters have also invested a substantial amount of time, resources, and money in protecting, advertising, and promoting the Kardashian brand.

Lawyers from Chyna’s camp have downplayed the lawsuit. “The Kardashians, like Angela and my other clients, are very protective of our marks; I think for us this is going to be a clear case win, because it’s actually her name, it’s not a poaching. I would hope that this is just a junior lawyer’s error, who’s just responding to everything and not really looking at who it’s from or why it was filed. There’s a softer side of this where Angela has to have a conversation with her family. But until I hear otherwise, I’m just going to proceed as I normally would with a lawsuit. I have 40 days to respond,” Chyna’s attorney, Walter Mosley said.

Mosley also said the whole thing is a misunderstanding and that everything between Chyna and the Kardashian clan is going well. Rob and Chyna have had their fair share of problems, but the couple is still going strong. They haven’t set any plans for their wedding yet, focusing on Dream at the moment. Either way, if it goes to court, Mosley has claimed he will “zealously represent” Chyna.

On the Kardashians end, the three companies have accused Chyna of wanting to use their name deliberately for profit. They justified the lawsuit by claiming that Chyna’s future name registration will cause confusion, mistakes, or deceive consumers.

Chyna hasn’t yet given an official statement. She has until January 10, 2017 to respond to the filing, after which the case could go to trial.

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Sources:
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