Photo: Tristan Fewings / Stringer / Getty Images

Bella Hadid has officially been announced as the new accessories ambassador for Bulgari. She shared photos from the launch of her campaign, including a sneak peek at a new diamond serpenti necklace.

Supermodel Bella Hadid had a photoshoot and launch for Italian luxury goods powerhouse, Bulgari, promoting their newest line of accessories. Bella will represent them as an accessories ambassador for the brand’s fall 2017 campaign.

Memories Run Deep

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Photos from her shoot can be found on Bella Hadid’s Instagram, with more sure to filter in. One of Bella Hadid’s hot pics has the model in a backless silver dress holding a diamond Serpenti bag. Bella is thrilled to be working with Bulgari, saying “I remember my mom loving it and Bulgari being talked about in the household. It’s so crazy I am working with them now. I’ve always seen it as such a beautiful, classy brand.”

Targeting Millennials

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Photo: Dimitrios Kambouris/Getty Images

The campaign was shot by ace photographer, Terry Richardson, who was selected by Bulgari CEO, Jean-Christophe Babin. He felt Richardson “understands the Roman culture beyond the empty temples and marble but also the way of behaving which is the Italian style. He already knew benchmarks of the brand.” Babin has also said that Bella Hadid is perfect for the Bulgari brand because she can reach out to the younger customers.