Zuckerberg is ready to take on a new challenge, but it’s not the one you’re thinking of. Randi Zuckerberg, sister of Facebook founder and billionaire Mark Zuckerberg, is starting a new reality show similar to Shark Tank. In the eight-part series, Randi will be part of a panel of angel investors looking to invest in the latest startups from Millennials.
The show is called Quit Your Day Job and will air tonight on the Oxygen network. Of the four investors seeking to find the next big idea, three are female. There’s also a bit of a curve in this series that makes it different from similar shows: all four investors must agree to invest in the idea before it gets approved, which means those looking for an infusion of cash have their work cut out for them.
Investor Cast Is Ready to Go!
Reality TV or not, Randi isn’t taking this venture lightly at all. The former head of marketing for Facebook says, “We are aggressive, we are stylish, and we are badass in the boardroom.” She is hoping the new series will move away from reinforcing “what the typical entrepreneur looks like, which is a white man in a suit.”
The four judges include Zuckerberg herself along with Lauren Maillian, a real estate and brand marketing entrepreneur who founded a successful winery at 19; Sarah Prevette, who has been in the tech world since the age of 15 and now has several design and entrepreneurship schools across Canada; and Ido Leffler, creator of over 400 products currently on the market in retail stores such as Target and Walmart.
With Randi added to the mix, we have a cast of investors who are experienced, diverse, and great at what they do. And with Oxygen appealing primarily to women between the ages of 18 and 34, this may be just the right mix to get viewers hooked.
No 30-Second Elevator Pitch
Zuckerberg is taking another step away from the Shark Tank-style investor shows. She says viewers can expect to really engage with the entrepreneurs on a level deeper than just the few seconds most other shows allow for them to pitch.
“We really take the opportunity to get to know the entrepreneurs … It takes more than a 30 second elevator pitch to get to know that person,” she says, explaining that the judges make the effort to find out about the contestants including their professions, their families, and their lives.
The first episode of Quit Your Day Job airs tonight on Oxygen at 10:00 p.m. Will you be tuning in?