No, unfortunately Kevin Durant is not selling his own bare essentials, at least not yet. But the star NBA player is launching his own line of briefs in partnership with Neff, a clothing and accessories company based in California.

The 27-year-old athlete posted an image on Facebook of himself in what looks like a design studio for the new label with details on the line. In the caption, Durant wrote, “Excited to announce my new brand Neffwear is exclusively available at Foot Locker through a pre-launch drop,” along with a link to the product page on the Foot Locker web site.

Most of the comments on the post praised Durant for his skill on the basketball court, while one fan even called him the next Kobe Bryant! Another supporter congratulated the Olympic gold medal winner for his chunky spectacles line in alliance with Nike called the “Kevin Durant Optical Collection,” that was launched in January this year.


Meanwhile, the latest underwear designs reflect Durant’s funky and outgoing nature with a price range of $20 to $30, which is pretty reasonable considering his celebrity status.

The Oklahoma City Thunder player had previously revealed few details of his collaboration with Neff in the last few days, but finally shared the official news on September 28. And there is absolutely no doubt the items will be out of stock pretty soon!

According to the Neff Wear web site, the underwear line is designed to be the perfect medium between “casual underwear & high-performance athletic underwear,” so that they can be worn from work to the gym. They feature special moisture-wicking and odor-eliminating fabric that keeps skin dry and cool. Durant’s underwear line is currently only available through Foot Locker online, but is expected in stores across the U.S. by mid-October.

Kevin Durant’s Facebook page, accessed September 29, 2015.
“Innovation,” Neff Headwear web site; last accessed September 29, 2015.
Image Source: Flickr; Image copyright 2014, Keith Allison

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