China has become the second biggest market for blockbuster films in the world, after the United States. Vin Diesel is back as Xander Cage in xXx: Return of Xander Cage that will be out this Friday in China. Diesel is promoting his film on his Instagram account.
xXx: Return of Xander Cage was one of the most awaited releases in the U.S. and will soon hit theaters in China. It marks the return of superstar, Vin Diesel as Xander Cage. Diesel was not in the second installment of the franchise, which starred rapper and actor, Ice Cube as Darius Stone. It was reported that Diesel and director Rob Cohen dropped out of xXx: State of the Union because they did not like the script. Fans are excited about Vin Diesel’s return to the franchise, which has grossed more than $500.0 million worldwide, so far.
The China Connection
xXx: Return of Xander Cage has a lot riding on it in many ways. Though the movie had a strong opening in the United States and the rest of the world, it has not yet been released in China. xXx: Return of Xander Cage is being released in China on February 10, 2017 and everyone is watching to see how it performs. China has now become the second largest market in the world for blockbuster films after the United States. China has a stake in this movie, with half of the $85.0 million budget being financed by two Chinese companies: Huahua Media and the Shanghai Film Group. This is part of a three-year $1.0 billion co-financing deal the companies have entered into with Paramount Studios.
A Shadowy World
Vin Diesel is doing a lot of publicity for the film on red carpets and on social media. He posted a photo on Instagram to promote his latest movie, where he wrote, “China… Welcome to the Xander Zone!” The picture is dark and grainy, but it looks like there’s a bed behind him, making us think he’s on the road promoting the film.
The film has a diverse cast of talented actors. Apart from Vin Diesel, xXx: Return of Xander Cage stars Samuel L. Jackson, Donnie Yen, Deepika Padukone, Ruby Rose, and Tony Jaa. This film could herald the entry of a new model in movies with an eye towards showcasing talent from all over the world, and appealing to the international market.