Have you ever wondered how much a Super Bowl ad costs? One 30-second commercial cost a whopping $5 million this year. And that’s just the amount given to air the ad during Super Bowl break time slots. Adding production expenditure to this will take the cost for a half-a-minute-long Super Bowl 50 ad to $15 million. A 60-second ad would, of course, cost twice as much. That’s probably coming up to a production cost equivalent to that of a mediocre rom-com.
If you’re wondering how much the Super Bowl ads cost from the minimum to the maximum, consider this: it is estimated that the breakdown of a generic Super Bowl 50 ad comes to $167,000 per second; a more extravagant ad breaks down to $500,000 per second. The Super Bowl ad costs have nearly doubled every five years—they were just $40,000 in 1967. This year, the CBS had provided 45 minutes for these ads, summing up to a combination of both one-minute-long and 30-second- long commercials. Based on factors like star power, CGI, and other costs, one of the most expensive slots of Super Bowl 50 ads was by beer giant Budweiser. Here’s a brief account of a few of the biggest Super Bowl 50 ads.
|Super Bowl 50 Ad||Time Duration (in seconds)||Celebrity Featured||Production Cost||Cost To Air|
|Wix.com Kung Fu Panda||30||Jack Black, Angelina Jolie Seth Rogen (Voices)||$2,000,000||$5,000,000|
|LG Man From The Future||60||Liam Neeson||$500,000||$10,000,000|
|Meet The Marmot||60||–||$750,000||$10,000,000|
|Amazon Echo Baldwin (Two Ads)||60 (2×30)||Alec Baldwin, Dan Marino||$2,000,000||$5,000,000|
|The Beans Apartments.com||60||Lil Wayne, Jeff Goldblum||$500,000||$10,000,000|
|Game of War||60||Kate Upton||$1,000,000||$5,000,000|
|AXE Find Your Magic||60||–||$500,000||$10,000,000|
|T-Mobile Hotline Bling||30||Drake||$2,500,000||$5,000,000|
|Budweiser (Two Ads)||60 (2×30)||Helen Mirren||$3,000,000||$20,000,000|
The cost of airing the ads above for Super Bowl 50 has brought in $85 million for the network, and it has grossed around $450 million for filling up the entire 45 minutes with commercials. The total cost of the Super Bowl 50 ads turns out to be an estimated $520 million. And, if this does not pay out well for the companies showcased in Super Bowl 50 ads time slots, then nothing will. The estimated Super Bowl 50 viewership reportedly crossed over 120 million.
But these ratings haven’t necessarily helped as much as you’d think. Statistically, a Campbell’s soup canister costs a dollar, and if one of every hundred viewers buys a can, then Campbell’s still only makes $1.2 million while their 60-second commercial would have cost $12 million. Meanwhile, YouTube ads cost $1.8 million to produce and air, and have almost the same number of viewers: 120 million. The company gets around $15 per 1,000 views, so this form of media comes up with only a slight profit than the telecast of Super Bowl 50 ads. Although CBS fell short of its goal of a billion viewers, viewership for Super Bowl 50 has still managed to outrun previous years’ games. That leaves Peyton Manning—quarterback for the Denver Broncos, the wining team—with most of the profits by earning $19 million for this win. Here’s a look at yesterday’s games highlights.