You can get away with selling anything when you’re a famous celebrity or athlete, regardless of whether it has anything to do with what you’re known for. Maria Sharapova is the perfect example—the 28-year-old tennis star who launched her own line of gourmet candy called Sugarpova.
Sharapova posted a picture on Twitter of her sampling pieces of chocolate from her collection, writing, “Hard at work testing @Sharapova chocolate,” with a hashtag to indicate that it’s “coming soon.”
The jump from tennis to candy is pretty obscure, but it seems to be working for the athlete nonetheless. Sugarpova first launched in 2012 and now ships to over 30 different countries. The products are really just traditional candies, but with a fun twist, such as gummy candies shaped like shoes and sunglasses, or gumballs that look like mini tennis balls. You can now even get clothes, jewelry, and other accessories branded with Sugarpova’s signature red lips logo. It makes perfect sense for the brand to expand into chocolate.
Despite the Sharapova’s random, albeit profitable, business venture, it does serve a bigger purpose. A portion of the company’s sales is said to be donated to the athlete’s charity, the Maria Sharapova Foundation, which helps children around the globe to achieve their dreams. In the past, the foundation has worked collaboratively with the United Nation Development Program (UNDP) to provide scholarship programs for children living in regions in Belarus that were affected by the Chernobyl nuclear disaster.
Maria Sharapova, Twitter post, November 18, 2015, 9:38 a.m.
“The Story,” Sugarpova web site, last accessed November 18, 2015.
“Maria Sharapova Foundation,” Look to the Stars web site, last accessed November 18, 2015.