Julianne Moore and Blake Lively Use Golden Globes to Push New Campaign
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Julianne Moore Blake Lively

Last night was the Golden Globe awards show, and you can bet that’s where most of the media’s celebrity attention was (and still is today). The next few days of media reporting will likely focus on who won what, what everyone wore to the event, reviews of Ricky Gervais’ job as host, and more. But following the Golden Globes, two celebrities, Blake Lively and Julianne Moore, are using the event to instead promote a campaign with a positive message for women.

Both Blake Lively and Julianne Moore are spokeswomen for cosmetics brand L’Oréal, who recently ran the “#WorthSaying” campaign. According to a company press release, the campaign “encourages women on the carpet—and off—to share words they believe are truly worth saying.” Besides the two mentioned above, other stars that used social media to spark a conversation on social media using the hashtag included Karlie Kloss, Eva Longoria, Frieda Pinto, and Liya Kebede.

Blake Lively’s celebrity Instagram post read, “As glitzy #goldenglobes red carpet conversations begin to flood in– let’s start a different kind of conversation here [smiley face] What’s #worthsaying to you?! For me, it’s sharing the words of the incredible @sherylsandberg.” The words in question are included in the accompanying photo, which features a woman’s plump red lips with the following quote over top: “I want every little girl who’s told she’s bossy to be told instead that she has leadership skills.” And Sheryl Sandberg would know a thing or two about leadership skills; she’s currently the chief operating officer of Facebook!

Blake Lively Celebrity Instagram

Photo: Instagram/blakelively

Julianne Moore’s tweet was a little more reserved, asking her followers, “What do you think is #WorthSaying ? [sic]” Responses included strong sentiments such as, “Everyone is important and we must all love each other and spread love/peace instead of hate,” and, “everyone has value no matter their economic situation. Time to truly be a community and help your neighbor [sic].” But Moore’s clear favorite—after all, she retweeted it herself—was this: “You are somebody. You can DO something. Believing this can change your life, and eventually the world.” Now that’s definitely something worth saying!

Moore also shared another one of her own thoughts, writing on Twitter a couple hours earlier, “Let’s get more women in Congress, on the bench, in office! What do you think is ‪#WorthSaying ‪#GoldenGlobes [sic].”

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