Just yesterday, pop star Britney Spears posted a teaser for her upcoming mobile game American Dream and already the media are starting to draw similarities between Britney Spears’ new video game and Kim Kardashian game. Butm is Spears really just copying Kardashian West?
Britney Spears’ “American Dream “Coming Soon…”
In a teaser post to Instagram on Monday, the Grammy Award-winning 34-year-old revealed that her mobile game app will be “Coming soon…” coupled with an avatar of herself.
While there are definitely some similarities between Britney Spears: American Dream and Kim Kardashian: Hollywood, the Britney Spears and Kim Kardashian games are expected to also have some very distinct differences.
It’s no argument that Spears’ avatar is strikingly similar in illustrative style to Kim Kardashian West’s. It’s also true that both mobile games are casual, role-playing games that are free to download but feature in-app purchases. As well, players of both games work to improve the popularity of their character by booking gigs and working jobs. Players can also personalize their celebrity avatars by purchasing clothing, accessories, pets, cars, and mansions.
As for the differences, well, Britney Spears’ mobile game is focused on music. Players can create and record singles, design album art, and send their Britney avatar to venues and concerts around the world, climbing the music charts along the way (Kim Kardashian West’s app has players climb celebrity lists, from the E-list to the A-list).
Plus, Spears is hardly the first celebrity to copy the Kim Kardashian: Hollywood model. Kardashian sisters Kendall and Kylie have also signed on with Glu Mobile, in addition to Katy Perry (whose game ended up being a flop), Nicki Minaj, and Taylor Swift. All games are expected to be developed with the same style and money-making model in mind, but they will be designed alongside each celebrity personality, meaning they’ll be more personalized to that celebrity’s tastes.
Considering Kim Kardashian: Hollywood raked in revenue of $146.1 million in 2014 and 2015, and Kardashian claims to have made $80.0 million from her Glu Mobile (according to Forbes, that number is likely closer to $40.0 million)—why wouldn’t Britney Spears copy Kim Kardashian West’s success with her own little twist?
Fans can register to be one of the first to get the final version of Britney Spears: American Dream until May 16.