Today, Heidi Klum has an estimated net worth of $70 million. While she may have started as a model, it was her knack for business that really inflated her income. Since starting her modeling career in 1992, Klum has branched out and made herself a brand and household name. And now, the businesswoman has announced the latest initiative to carry her name, and it looks pretty exciting!
In a post shared on Twitter and Instagram, Klum announces her new fashion line–or is it? “Big things to come… Heidi Klum Swim launching this summer,” the post reads, but all eyes are on the image and not the words. The accompanying image features a group of young, well-dressed people in ankle-deep, crystal blue water, while Klum stands atop a white ball in the middle.
The image, while stunning, doesn’t give fans a lot to go on in regards to information about this product line. However, we can take some information from the hashtags. The first, “rankinarchive,” indicates that the photo was taken by famous photographer John Rankin Waddell, a.k.a. “Rankin,” who has worked with a variety of celebrities and assisted on many music videos. Of course, the shot being his is obvious to anyone familiar with the man; after all, he’s in the photo, sitting on the ball in front of Heidi Klum.
The hashtag “heidiklumintimates” implies that it’s likely swimwear that will serve as an add-on to her already-established lingerie collection. Klum launched the “Heidi Klum Intimates” line in January 2015, so this announcement could be seen as an anniversary tie-in for the line’s one-year anniversary. Besides being the spokeswoman and primary model for the lingerie collection, she is also the creative director. She also promoted Heidi Klum Intimates in a music video for Australian artist Sia.
Heidi Klum Intimates and the Heidi Klum Swim line are just some of the latest ventures of the star as she continues to expand her business empire. And expect her to keep the momentum going, as it was revealed on Thursday that she will return for the eleventh season of America’s Got Talent.