The nominations for the 58th Annual Grammy Awards were announced this morning and The Weeknd is one of the top contenders with seven nominations (tied with Taylor Swift), proving once and for all that the Canadian artist is at the peak of his career—and he’s only getting hotter.
When you’re as big of a Grammy-leading star as The Weeknd has become, it isn’t only about the songs anymore—fans get just as excited about the music videos to go with those hit tracks. This certainly seems to be the case with The Weeknd’s upcoming music video for his song “In the Night.” And judging by a recent Instagram post, it’s going to be more like a movie production than a music video.
The Weeknd shared a picture on Instagram of what looks like a movie poster for an action or horror flick from the ‘80s. The poster shows a barrage of random, blurred pictures—possible screenshots, perhaps?—including one of The Weeknd staring off into the distance. In block letters at the top, the poster reads, “THE WEEKND PRESENTS IN THE NIGHT.” It even has credits and the recognizable Rated-R mark on the bottom. In the caption, the singer simply wrote, “In the night directed by @_brthr_ [sic].”
The production company BRTHR definitely has a unique style—many of the productions in their portfolio are very abstract and artistic, so there’s no telling what the final product for The Weeknd’s “In the Night” will actually look like. On the company’s web site, the video is listed as “coming soon.”Photo: Instagram/abelxo
Meanwhile, The Weeknd’s sneak-peek post has been liked over 116,000 times on Instagram since it went up over the weekend and was retweeted more than 11,000 times on Twitter. Not surprisingly, a lot of the comments, particularly on Instagram, were from fans congratulating the artist on his Grammy nominations, like one follower who wrote, “Congrats on the Grammy Nominations Bro! I hope you win them all!! You really deserve it!!”
Although The Weeknd didn’t make it into the “Best Music Video” category this year, he is up for both Album and Record of the Year, as well as Best Urban Contemporary Album, Best R&B Performance, Best R&B Song, Best Pop Solo Performance, and Best Compilation Soundtrack for Visual Media.