Carly Fiorina Tries to Appeal to Voters with New Contest—But Is She Already Tanking?

Carly Fiorina
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Politicians don’t usually have the same kind of celebrity cache as A-list actors and singers. But when it comes to the upcoming 2016 presidential election, many of the front-running candidates have become quite the celebrities in their own rights.

So it’s no surprise that many of them are using celebrity-style tactics to help pull in voters (and fans). Carly Fiorina, who’s running against Donald Trump for the Republican nomination, announced on Twitter last week that her camp was launching a VIP meet-and-greet-style contest.

Fiorina posted a video on her Twitter feed featuring her press secretary and national political director explaining the contest. The caption reads, “Carly will be on the next debate stage! Enter to win a VIP trip as her special guest,” along with a link to the contest page on her presidential campaign web site.

The page explains that by entering your e-mail address (no contribution or purchase necessary), you’ll be entered to win an all-expense paid trip to Boulder, Colorado watch Carly Fiorina take on the other candidates in the CNBC-hosted GOP debate on October 28. The prize includes the debate ticket, a round-trip flight, and a one-night hotel stay, courtesy of Fiorina’s campaign.

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Fiorina’s video tweet was shared twice last week, but didn’t seem to gain much momentum—the two posts combined were retweeted less than 70 times. Another post about the contest has gone up every day since then, this time with just a simple banner, which reads, “Win a Trip to the Debate. Enter Now,” and the caption, “We’re flying one lucky winner to the next debate. Enter to win.”

Unfortunately however, even these repeated posts don’t appear to be getting many people’s attention, which might have something to do with the fact that every single one of them is identical.

So while Carly Fiorina’s campaign may have taken a tip from celebrities about “VIP” contests, she might have wanted to brush up on some tactics to get people to actually engage and enter the contest. That being said, this is purely speculation, as it’s hard to say how many people are actually participating. If you’re interested in checking out the debate, the last day to enter is October 22.

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Sources:
Carly Fiorina, Twitter post, October 16, 2015, 6:59 a.m.’.
“Win a trip to The 2016 CNBC GOP Presidential Debate,” Carly for President web site, last accessed October 19, 2015.
Carly Fiorina, Twitter post, October 19, 2015, 8:00 a.m.

 
 
 
 

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